Adeus Columbus

“The story of Obama’s success is very much a story about money. It provided his initial credibility. It paid for his impressive campaign operation. It allowed him first to compete with, and then to overwhelm, the most powerful Democratic family in a generation—one that understood the power of money in politics and commanded a network of wealthy donors that has financed the Democratic Party for years.”

O trecho acima é de uma ótima matéria publicada na The Atlantic, que mostra como Obama subverteu a lógica das doações de campanha nos EUA. Ao invés de apostar em grandes empresários, partiu para o novo: muitas doações de pequenos internautas. Deu certo.